托福听力课外资料练习：科学美国人60秒商标名与消费者行为相关内容分享
- 2017年07月27日15:02 来源：小站整理
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在托福听力考试的备考过程中，科学美国人60秒相信大家一定用得比较多，那么大家平时是如何利用这个课外资料的呢?这里小编整理了科学美国人60秒商标名与消费者行为的内容分享，大家一起来学习一下吧。
科学美国人60秒听力练习：商标名与消费者行为
科学美国人60秒英文文本
Companies spend billions on advertising every year. But they're not just pushing products—they're selling their brand's "personality," too. Think: Red Bull. What comes to mind? Most people say things like speed...power...hyper...extreme.
Well, a pair of scientists wanted to see if the energy drink's alleged qualities would influence people's performance in a racecar video game—without sipping Red Bull. So they had 70 volunteers race cars with identical specs, but different paint jobs. Four with the logo and colors of a drink—Guinness, Tropicana, Coca-Coca or Red Bull—and one car just plain green.
The drivers clocked similar times with most of the cars. But behind the wheel of the Red Bull car, they actually drove more aggressively, scoring either incredibly fast race times, or their slowest—by driving recklessly and crashing. The study appears in the Journal of Consumer Psychology. [S. Adam Brasel and James Gips, "Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance"]
Polled after the game, the players didn't realize the Red Bull image apparently influenced their driving. Which suggests marketing doesn't just influence a brand’s personality. It could be shaping our personalities, too, without our even knowing it.
—Christopher Intagliata
科学美国人60秒词汇翻译：
1. hyper adj.亢奋的, 高度紧张的, 精力过旺的
2. alleged adj.声称的, 可疑的, 靠不住的
3. racecar 赛车世界
4. incredibly ad.难以置信地
5. crashing adj. 绝对的, 彻底的, 非凡的
以上就是小编为大家整理的科学美国人60秒：商标名与消费者行为的文本以及翻译，大家练习的时候还可以找来音频资料一起练习，效果定会更好。最后，小编预祝大家托福考试能取得理想的成绩。
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