【听力】
话题:In a mass media class, professor talks about certain techniques in advertising to persuade consumers.
小标题1:Direct route.
案例1:If a car is really energy efficient that it runs on electricity or small amount of gasoline, in advertisement, they will use facts and statistics to compare themselves with other cars, the consumers can have a pretty good sense on the functions. This is direct approach or direct route.
小标题2:Indirect route
案例2:If a car is ordinary in functions, has no other obvious advantages, in advertisement it will be showing a group of people smiling and laughing, driving themselves to the beach, this is a technique that relates the car with happiness. Using associations and connections other than facts and hard evidence, is indirect route.
第2题来源:大陆话题分类:Animal属性:小范围核心预测
话题
S6
听力要点
【听力】
话题:how marine animals use other animals as their defense strategy
要点1:use other animals’ shelter
例子1:Some crabs will use some shrimps, the shrimps usually dig holes under the sand, normally several inches deep, the crab will use those holes as shelters.
要点2:use other animal’s physical feature
例子2:boxer crabs会利用一种特别小的海葵,这种小海葵察觉到危险的时候会sting其他animal, 这个crab就会非常贱的用蟹钳带着两个叮人的小海葵四处逛,或者扔背上背着四处逛,来保护自己。