Lecture: 讲广告。教授说一种广告是让大家记住商品名字。然后讲了How to do it and why it is important to 记住商品名字(问题就是让你总结这个) How：repeat the name over and over again, show the name on the screen of the TV example：一个洗衣机叫“quick washing” Why：(2点)1. people are likely to buy something. they know the name of 2.把产品的名字和advantages要对上号，不然消费者光知道advantages但不知道是哪个东西有这些优点也白搭啊。问题是：广告的作用是什么，为什么让顾客知道name很重要?
In the lecture, the professor discusses one kind of advertising. The primary aim of this type of advertising is to memorize the name of the brand. The professor uses an example of washing machine to illustrate why it is important to memorize the name of the brand. The reasons are that customers tend to purchase the products that they know the name and the one that they can lick with its advantage. For instance, there is washing machine, the name of which is “quick washing”. From the name of the machine, it is clearly that the machine’s advantage is its speed. If the customers are familiar with the machine’s name as well as its advantages, they are more inclined to purchase this brand of washing machines. (126 words)
