Lecture: 商务经济类，关于 collect information for business marketing 的 2 个方法，第一是quantity way，例子是，一个 car manufacture, use 这个方法通过大量调查，发现 没有孩子的客户购买量大,而有孩子的客户购买量小。第二个方法是 opinion based 就是问卷调查之类的。之后该公司为了查明为什么有孩子的客户购买量小，就用该方法 survey 问卷调查，发现是 car 的 back seat 有问题，孩子觉得不舒服。
In the lecture, the professor presents two ways of information collecting for business marketing. They are the quantity based information collection and opinion based information collection. Firstly, the professor talks about the quantity based information collection. For example, a car manufacturer, looks at the information consume more products, while people with children consume less. Second, the professor mentions the opinion based information collection. For example, the company this time makes a survey to find out the reason why the customers with children consume fewer products is that the children can’t sit comfortably with a lot of goods placed on the back seat of their car. (105 words)
