【阅读】
标题：priming
定义：The way people interpret something that they see depends on what their experience has previously had.
And people can be affected by previous thoughts and experience.
听力要点
【听力】
例子: Two women hold different views about a man writing on his pad on the bus. One woman met her college classmates on the bus and they recalled the memories in their college life. She thought the man who is writing on the bus is a student who is doing his homework. The other woman who is reading a poetry on the bus thinks the man is writing a poem
第2题来源：北美话题分类：Business属性：大范围重点预测
话题
Task 4 学术场景
阅读要点
【阅读】
标题：friend affiliation
定义：friend affiliation（群体归属）refers to the people’s desire to be a member of a certain group. 广告商make advertisement by using people’s affiliation有两种方法：一是利用其positive effect，通过宣扬广告产品可以增加affiliation，在朋友之间寻求认同。二是利用其negative方法，如果用别的brand产品就会失去affiliation。
听力要点
【听力】
例子: 为一个软饮料公司策划一个ad campaign，可有两种方案：第一种方案：在一个happy party里，everybody都drink the same kind of新brand的soda，都很happy。The soda becomes a very important thing in this situation。第二种方案：some young people are watching a football game in a stadium，突然 one of them drink a wrong brand of soda，then all the people become quite and 用奇怪的眼神look at him，and leave him alone，even his best friend left him。Then he realized he made a big mistake to drink the wrong kind soda。这是从negative入手让观众喜欢这个牌子的soda。问教授是怎么说明reading passage中的观点的。
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