【听力】
话题:In a mass media class, professor talks about certain techniques in advertising to persuade consumers.
小标题1:Direct route.
案例1:If a car is really energy efficient that it runs on electricity or small amount of gasoline, in advertisement, they will use facts and statistics to compare themselves with other cars, the consumers can have a pretty good sense on the functions. This is direct approach or direct route.
小标题2:Indirect route
案例2:If a car is ordinary in functions, has no other obvious advantages, in advertisement it will be showing a group of people smiling and laughing, driving themselves to the beach, this is a technique that relates the car with happiness. Using associations and connections other than facts and hard evidence, is indirect route.
第5题来源:大陆话题分类:Plant属性:大范围重点预测
话题
Task 6 学术场景
解题思路
【听力】
话题:Two benefits of dormancy
小标题1:To sprout over a large area
案例1:A seed is going to sprout in a place but has to compete with other younger plants around it. But if it is in dormancy and a bird coincidentally falls down to grab it and takes it to another place. The seed could then sprout there and do not have to compete for resources.
小标题2:To sprout in the most favorable weather condition
案例2:In desert, some seeds in dormancy would like to sprout after it rains since after rain it is easy to access to water and could have plenty of resources.