第1题
来源:大陆
话题分类:Social Problem 属性:大范围重点预测
听力要点
【听力】
Topic: 跳槽对于公司的影响。
影响1:首先经济效益。一个人跳槽,公司要花很久时间找代替的人因此造成损失。比如,家具公司走了一个师傅,别人可能不会他的手艺,这个公司以后可能就不能生产这样的产品。
影响2:影响其他人的工作效率,同事会不习惯,降低工作效率。比如,如果一个很有灵感和创造力的设计师退休了,同组的人可能会不知所措。
第2题
来源:大陆
话题分类:Psychology 属性:大范围重点预测
听力要点
【听力】
Topic:记忆的两种类型
一种是declarative memory, 另一种是procedural memory。这两种记忆是很有区别的,比如一辆自行车,你认识车的形态、车上的部件,这属于declarative memory; 而你会骑自行车,这个取决于procedural memory。但这两种记忆是很不同的,如果不了解这两种记忆的区别,就容易做出错误决定。比如一个足球队要招教练,往往会从较为成功的退役球员中进行选取。然而会踢球和会指导这两种知识经验来自于不同类型的记忆。
第3题
来源:大陆
话题分类:Business 属性:大范围重点预测
听力要点
【听力】
话题:公司用来和顾客建立social bonds的方法
小标题1:Friendship bonds
案例1:可以让公司了解顾客的喜好,兴趣等
小标题2:Financial bonds
案例2:一家公司用每个月降价10%的折扣方式来建立与顾客之间的关系。
第4题
来源:大陆
话题分类:Advertisement 属性:大范围重点预测
听力要点
【听力】
话题:In a mass media class, professor talks about certain techniques in advertising to persuade consumers.
小标题1:Direct route.
案例1:If a car is really energy efficient that it runs on electricity or small amount of gasoline, in advertisement, they will use facts and statistics to compare themselves with other cars, the consumers can have a pretty good sense on the functions. This is direct approach or direct route.
小标题2:Indirect route
案例2:If a car is ordinary in functions, has no other obvious advantages, in advertisement it will be showing a group of people smiling and laughing, driving themselves to the beach, this is a technique that relates the car with happiness. Using associations and connections other than facts and hard evidence, is indirect route.
第5题
来源:大陆
话题分类:Plant 属性:大范围重点预测
解题思路
【听力】
话题:Two benefits of dormancy
小标题1:To sprout over a large area
案例1:A seed is going to sprout in a place but has to compete with other younger plants around it. But if it is in dormancy and a bird coincidentally falls down to grab it and takes it to another place. The seed could then sprout there and do not have to compete for resources.
小标题2:To sprout in the most favorable weather condition
案例2:In desert, some seeds in dormancy would like to sprout after it rains since after rain it is easy to access to water and could have plenty of resources.