答案

Advertising has constituted a great proportion of TV and online programmes that people have been fed up with such claims made by enterprises. Moreover, customers start to notice that most claims are over-exaggerated that they are less reliable. In terms of the problem, I choose to depend on advertising less for the following concerns. First of all, people are exhausted by too much advertising that uncovering the products with genuine quality is harder. When people are too much exposed to a multiple of advertisements which tell less truth, next time when in front of the shelf, we tend to reach for the products advertised, and this is unfair to those companies, whose focus is on the quality rather than publicity. Moreover, currently, in order to attract customers, companies have invested too much on advertising rather than the quality improvement. Admittedly, theoretically, those companies which can afford large-scale advertising are able to conduct quality control as well. However, according to marketing theories, the market sale is to go with the increase in advertising input. Therefore, in comparison to quality control, which has a sluggish impact on sales, companies prefer to spend money on advertisements. Furthermore, loose regulations over advertising has provided enterprises an open to claim on TV as they like. It is understandable. When companies have to be responsible for the claims they make in the advertisements of their products, for example, being fined if the claims are inconsistent with the truth, the enterprises will be more cautious and alert when marketing their products. However, in reality, there are few laws and regulations concerning such aspects and companies are thus brave enough to make claims far from reality. This is what we call information asymmetry. In conclusion, in consideration of the flaws in advertising, it has caused my concerns over the reliability of advertisements.