2 ways that advertisers sell products 1. Publicity, newspaper and magazines. A product can be showcased here because it costs less. It’s much cheaper than making a commercial. For example, a new game is showcased on a technology magazine. There’s no need to pay more to gain more customers in this way. 2. Creditability; another reason is that newspaper and magazines have creditability. People tend to trust them more and this is a great way to sell